We will disseminate information on local governments, companies, organizations, etc. by utilizing the contact points with local people cultivated through community channel coverage and the information network rooted in the region. All 65 stations have assigned "Regional Producers" who are in charge of promotion.
Program production that conveys the charm of the region (J:COM SAITAMA・HIGASHINIHON)
With the desire to let the world know more about Saitama's charms, Bibiru Oki, who is from Saitama Prefecture, was invited as an MC to produce "Saitama's Counterattack", which promotes Saitama from a unique perspective. Sending out “Saitama, which we can be proud of” with love.
Established WG with local governments to hold local events (J:COM Shonan・Kanagawa)
The Yokohama Sound Festival is held once every three years. A working group (WG) was established by young members of Yokohama City and J:COM to consider promotion. Based on the ideas presented, a street piano was installed at Queen's Square Yokohama (commercial facility) and programs were broadcast.
Participation in local participatory events (Itabashi/North Bureau)
We set up a booth at the "SDGs Experience MATSURI" hosted by the Tokyo Junior Chamber Kita Ward Committee, and donated the entire event participation fee to the "Kita Ward Social Welfare Council." At the stage event, we held a ``Zakkou's True/False Quiz'' to have fun learning about the SDGs. Information about the event was disseminated on SNS as well as news coverage.
Lecture on regional PR video production (Kanagawa Central Office)
Participated in the “Hamakko Future Company Project,” where schools, companies, and local communities work together to solve problems. He gave lectures on video production to children at Daimon Elementary School in Yokohama City, and accompanied him on interviews and filming at the local shopping association. A PR video produced by the children was broadcast to convey the appeal of the area.
Revitalizing local communities through information dissemination (Fukuoka Bureau)
The Fukuoka station is producing a program to recruit local kitchen trucks, whose opportunities to open stores have decreased due to the coronavirus pandemic, and inviting them to the station's premises. We are also making full use of SNS to disseminate information about our store openings to local people, including neighboring businesses, with the concept of ``fun, delicious, and healthy.'' In an area where there are few restaurants, the service was very popular and was enjoyed by 4,800 people in fiscal 2022, as they were able to enjoy freshly prepared meals with a good nutritional balance.