Commitment to Innovation

We have established an R&D center (Research and Development Center) with the aim of creating technological innovation and strengthening our medium- to long-term competitiveness. We will promote research and development with flexible thinking that is not bound by existing businesses, and provide new value to people's lives and communities by developing and implementing technologies that lead to improved service quality, customer experience, and advanced operations. Currently, we are working on mechanisms for autonomous network operation, wireless wiring in homes, digital twins, advanced equipment operation using robotics, and Wi-Fi 8 demonstration experiments.

Leveraging cutting-edge technologies such as the metaverse and NFTs (non-fungible tokens), we promoted company-wide initiatives that leveraged J:COM 's unique ideas and expertise, aiming to provide value to customers without being bound by conventional concepts and to create new communities.
In fiscal year 2023, we participated in metaverse events such as "Virtual Halloween," providing new customer experiences such as interaction with customers through 3D avatars using our service promotion character "Zakkuu," and distributing original NFTs as souvenirs.

In fiscal 2017, we launched the "Future Co-Creation Project" with the aim of cultivating a culture and climate of idea generation, co-creation, and innovation, and becoming a company where employees can come up with and implement their own ideas for new businesses, new services, service improvements, and business improvements.
We have also opened the "J:COM Lounge," a space for employees to co-create and exchange ideas about the future of J:COM. More than 1,000 employees have taken the "Future Co-Creation Workshop," where they learn new approaches such as co-creation and design thinking.

Introduced a Plume® Messhu Wi-Fi router that uses cutting-edge technology such as automatic optimization using the cloud and AI, and tri-band. Provides a high-speed and stable Wi-Fi environment at home.
(Started in 2019 as Japan's first monthly Messhu Wi-Fi service)

Furthermore, J:COM has developed its own cable modem equipped with the company's Wi-Fi technology, achieving a stable Wi-Fi environment with just one device. You can also create a Messhu Wi-Fi Messhu Wi-Fi Fi add-on pod.

Further increasing the value of the services we provide

By utilizing and analyzing usage data from the services we provide, we aim to provide detailed support that is optimized for each customer and improve J:COM experience.
The TV service's program recommendations deliver different content for each touch point, including on the TV screen, in e-mail newsletters, and through apps, expanding the enjoyment for customers to discover programs that match their hobbies and tastes.

Data-driven TV advertising

In collaboration with multiple CS broadcasting stations, we provide J:COM PMP (Private Market Place), a TV advertising service that creates a network of advertising slots on high-quality specialized channels. By utilizing viewing data, we are able to efficiently deliver TV ads to advertisers' desired targets, and visualize impressions and complete views to realize data-driven TV ads.

Improving customer service quality at customer centers

We will use a speech recognition system to visualize and analyze the response of customer center operators who handle customer phone calls, improve talk scripts and improve response skills, and aim to smoothly resolve customer problems. I'm here.

Industry-academia collaborative research

Students enrolled in the Graduate School of Applied Data Science at Sophia University and data scientists from J:COM are working on a joint research project. The research aims to utilize AI and data to automatically generate digest videos optimized for the preferences of each individual customer, and to create a flexible and sustainable system that can also support next-generation AI technology.

Development of an interactive AI avatar, "Digital Human"

We are developing "Digital Human," an interactive AI avatar utilizing generative AI. In March 2026, we conducted a pilot test on UI/UX with customer monitors as a preview. Based on these results, we are working to improve quality and expand functionality with a view to service launch in 2026. Through the advancement of UI/UX using digital technology, we aim to improve CX and provide a comfortable digital experience for everyone.

The "J:COM Tomorrow's Connecting Laboratory" aims to contribute to the development of healthy and rich lifestyles and culture by investigating the possibility of further utilizing the useful knowledge accumulated within the company, and by investigating and studying the trends of policies and technologies related to information and communications, including broadcasting and communications, which are evolving globally. Research themes will not be limited to those selected within the laboratory or by each business division of J:COM, but will also be set jointly with external companies, organizations and individuals.