The newest just makes sense: J:COM

Contributing to the environment through information dissemination

As a member of the SDG Media Compact, we communicate sustainable initiatives both inside and outside the company, raising awareness of the SDGs and encouraging people to participate in concrete initiatives.

Activities as a Member of the SDG Media Compact

The United Nations established the SDG Media Compact in September 2018 to encourage media and entertainment companies around the world to harness their resources and creative talents to achieve the SDGs.

J:COM agrees with this idea and became a member in December 2020, and as a media company, we will communicate the necessity of this and our initiatives both internally and externally, and call for increased awareness of the SDGs and participation in specific initiatives. I am.

Environmental actions that each individual can take

The United Nations has called for 10 actions (ACT NOW) to tackle the climate crisis, from how we travel to the electricity we use to the food we eat.

Illustrated by Niccolo Canova

save electricity at home

Most of the electricity and heat we use comes from coal, oil and gas. Reduce energy consumption by cutting back on heating and cooling, replacing with LED bulbs and energy-saving appliances, washing clothes in cold water, and hanging to dry without using the dryer.

Walk, bike or use public transportation

Roads around the world are flooded with cars, most of which are burning diesel or gasoline. Walking or biking instead of driving reduces greenhouse gas emissions and helps improve health and fitness. Consider using trains or buses when traveling long distances. Also, carpool as much as possible.

eat more vegetables

Increasing your intake of vegetables, fruits, whole grains, legumes, nuts and seeds, and reducing meat and dairy can significantly reduce your environmental impact. In general, plant-based food production produces fewer greenhouse gas emissions and requires less energy, land and water.

Consider long-distance transportation

Airplanes burn large amounts of fossil fuels and emit significant amounts of greenhouse gases. So reducing air travel is one of the quickest ways to reduce our environmental impact. Meet online, take trains, and avoid long-distance travel whenever possible.

reduce food waste

Wasted food also wastes the resources and energy used to produce, process, pack and transport food. And when food spoils in landfills, it releases methane, a powerful greenhouse gas. Use up all the food you buy and compost all leftovers.

reduce, reuse, repair, recycle

The electronics, clothing, and more we buy emit carbon at each point in their production, from raw material extraction to product manufacturing and transportation to market. Buy less, buy second-hand, fix what you can, recycle and save our planet's climate.

change home energy sources

Check with your utility company if your home is powered by oil, coal, or gas. If possible, also see if you can switch to renewable energy sources such as wind or solar. Alternatively, install solar panels on your roof to power your home.

Switch to an electric car

If you are planning to buy a car, consider an electric car. There are more and more cheaper models on the market. Even though they run on electricity made from fossil fuels, electric cars help reduce air pollution more than petrol and diesel cars, and they emit significantly less greenhouse gases.

Choose eco-friendly products

Everything we buy affects the planet. You have the power to choose what products and services you support. To reduce their impact on the environment, they buy local and seasonal foods, use resources responsibly, and focus on reducing greenhouse gas emissions and waste. Choose your company's product.

speak up

Raise your voice and get others to join in the action. Speaking up is one of the quickest and most effective ways to bring about change. Talk to your neighbors, colleagues, friends and family. Let management know you support bold change. Call on local and global leaders to act now.

Action: UN/Act Now

Program broadcasting on community channels

Broadcasting from the local area!
J:COM SDGs Program "LOVE THE EARTH from local"

J:COM Channel and J:Tele, which are working towards SDG number 11, "Creating sustainable urban areas," are creating programs with the themes of local communities, the environment, and people, with the aim of realizing a sustainable society.

J:COM Channel "Thinking about SDGs with University Students" Special Feature

J:COM channel will introduce students at universities who are conducting research and initiatives related to the SDGs, and aim to achieve the SDGs together with the younger generation who will lead the future.

U25 Environmental Consideration Project

J:COM is contributing to the realization of a sustainable society by resolving social issues listed in the SDGs as a broadcasting and communications company with roots in local communities. As part of this, we have started a new project.

Together with the U25 generation, who will carry the future, we created an animated commercial in collaboration with environmental experts and J:COM group companies such as Asmik Ace, which operates media businesses such as movies and animation, to think about messages and actions for the global environment. We produce and disseminate it to society.

project overview

The best work will be animated with an animation studio that handles many works.Your story will be animated and the prize money will be 100,000 yen.

Until your story is animated and commercials are broadcast

Story making

Conceive and post an original story about the global environment

Think together

Create a scenario and storyboard from the story together with the winner of the best work

Anime production

Created a 15-second animation with an animation production company

Animation production company SHAFT

Broadcast in CM

In addition to commercial broadcasts, distribution on YouTube and Twitter

Result announcement

Thank you for the many applications for this project.
As a result of a rigorous examination, the work of Shiina (20 years old *at the time of the presentation ceremony) was selected as the highest award.

Shiina was awarded a prize of 100,000 yen, and the winning entry was made into an animated commercial after a production meeting between Shiina, SHAFT, and J:COM.

Grand Prize (Shiina 's work)

My homework assignment was an essay about thinking about the environment. On the way home, the boy mutters, "Nothing will change," and turns the manuscript paper into a paper airplane and flies it. A boy who was on a paper plane before he knew it. See animals, plants and people suffering from environmental pollution. The usual way home when I noticed. The boy clenched his hand and muttered, "I must change."
#JCOM Environmental Anime CM

Anime Commercials

State of the final judging
State of the final judging
Dear judges
State of the final judging
State of the final judging
Dear judges

*The video is no longer available.

Presentation ceremony

The grand prize presentation ceremony was held on April 16 at the JCOM head office for Shiina won the grand prize.

Grand Prize: Shiina (pseudonym)

Award comment

I didn't think it would be this important, so I'm very happy that various people were involved and that it became an anime commercial.
I hope that people of the same generation who saw the completed anime commercial will have the opportunity to think about environmental issues as their own, not everyone's.
I would be happy if I could make a work that can be conveyed directly to each person.

From left to right, award winners Shiina, Atsuko Suzuki, General Manager, Sustainability Management Promotion Office, JCOM Corporation

From left to right, award winners Shiina, Atsuko Suzuki, General Manager, Sustainability Management Promotion Office, JCOM Corporation

Final judging

The final screening will be held on March 28, 2023, with judges from environmental expert Professor Seita Emori, SHAFT, young creative planner Asmik Ace, and J:COM, and will select stories from the stories submitted by everyone. We have selected the best award.

State of the final judging
State of the final judging
Dear judges

* Honorifics omitted below, affiliation at the time of the examination

Seita Emori

University of Tokyo
Future Vision Research Center
Professor Seita Emori


I thought that this work was the only one, so I was relieved to be selected for the Grand Prize. When I read it, I felt that my heart was moved by this work, and it came to me.
In order to solve global warming, it is important not only to do small things that we can do, but also to make big changes in society. I think it would be great if we could convey the message that “changing yourself will help change the world.”
There are abstract parts and depictions that include negative images, but I would like you to express them well with the power of video.
In addition to the environmental perspective, there were also discussions from the perspective of video production and branding, making it a learning experience. I'm looking forward to the visualization.

Ryusuke Suzuki

Shaft Co., Ltd.
Animation Producer Ryusuke Suzuki


I had a feeling that this work would be selected, so I was thinking specifically about how to make the video from the middle.
If you follow the SDGs themselves, the official name of the document (at the beginning) is "Transforming our world", and I was able to learn that the SDGs originally existed as concrete plans to achieve this. While it is important to accumulate specific small actions, I understand that the original purpose is to change the world.
Like myself, I think there are many people who only know about the SDGs themselves. I think that it would be nice if we could incorporate the theme of being a movie into the film.

Sakurako Furuyama

Creative planner
Sakurako Furuyama


I feel that the work that was selected as the best will have a wonderful image, and I am looking forward to the finish.
I felt that such a project would give me an opportunity to think seriously about environmental issues. I myself have opportunities to think of it as a job, but I feel that by doing research on such occasions, I can become more personal. I believe that by promoting such initiatives, young people will have an opportunity to think about environmental issues. I would like you to do the second part as well.

Junichi Kubota

Asmik Ace Co., Ltd.
Junichi Kubota, in charge of animation organization and procurement


I feel that the work that is selected as the best will be of a quality that will be seen and talked about by a variety of people, including elementary and junior high school students who play the main character, as well as anime fans. I'm looking forward to the anime adaptation.
Although this is a new initiative for the J:COM Group, we believe that it will only be meaningful if it is repeated regularly, rather than ending with just this one time.
The form may change, but we need to continue working on it, and I hope this time is the start.

Sho Usami

JCOM Co., Ltd.
General Manager, Public Relations  Office Sho Usami


The short sentences of only 140 characters contained various elements in the shortlisted works, and we were able to have a multifaceted discussion with the judges, making it a very fruitful time. Through the selection process, there was a lot for J:COM to learn, and it made me feel proud. I strongly felt that J:COM must think about what changes should be made, implement them, and communicate them to the world.
In the future, I would like to work with the people who submitted the best works to turn their thoughts into wonderful 15 seconds on a "paper airplane" and do my best to leave a message to the world.

Behind the scenes of the project

This project was realized mainly by young employees. We will introduce the "STORY" behind the project, including the background of the project, the reasons why we were particular about making it into an anime commercial, and the difficulties in implementing it.

Application method

*This recruitment will end on March 15, 2023.

When applying on Twitter

  • step 1

    Follow J:COM 's official Twitter account (@jcom_info)

  • step 2

    #JCOM Environmental Anime CM
    Post to Twitter with

  • Application completed
Apply on Twitter

When applying by email

  • step 1

    Describe the story within 140 characters including "#JCOM Environmental Anime CM" in the text

  • step 2

    Send to​ ​[email protected] with the subject as "JCOM Environmental Anime CM"

  • Application completed
apply by email

Application Requirements

Recruitment period

February 20 (Mon) - March 15 (Wed), 2023

  • *This offer has ended.

Prize money

After rigorous judging, the best work will be presented with a prize of 100,000 yen.

Qualification requirements

Be under 25 years old at the time of application
If you are under the age of 15, please be sure to obtain the consent of your guardian before applying.

Work theme

"What we can do for the global environment."
Please make a story about a message about global environmental issues and what you and many other people can do for the global environment.


15 seconds anime commercial story

  • *Within 140 characters, including the number of characters for the hashtag "#JCOM Environmental Anime CM"

How to submit your work

Please select one of the following two application methods and apply.

  • ① Follow J:COM official Twitter account (@jcom_info) and post a story on Twitter of up to 140 characters that includes "#JCOM Environmental Animation CM"
  • ②Send a story within 140 characters including "#JCOM Environmental Anime CM" to [email protected] by email
    • *Please write only "JCOM Environmental Anime CM" in the subject line and "Story" in the text.
    • * Twitter users must be 13 years old or older, so if you are under 13 years old, please apply by email.

Result announcement

Scheduled for late March 2023

  • * We will contact those who have been selected as the best works in advance.
  • * We will contact you via DM on the Twitter account you applied for or by email.
    If we are unable to contact you, the winning entry will be cancelled, and the runner-up will be declared the winning entry.

About the best works

Based on the story, J:COM will produce a 15-second animated commercial.

  • * In addition, we plan to produce a 30-second commercial that includes interviews with the winners.

Open to

TV commercial (scheduled to be broadcast on J:COM 's community channel, etc.) / YouTube / Twitter (scheduled from July 2023)


  • "Story" within 140 characters will be selected.
  • It is also possible for one person to apply for multiple stories. Please do not apply for the second and subsequent works separately.
  • We will contact the finalists who created about 10 works to confirm their age and confirm that they are not plagiarism.
  • The winner of the grand prize will be required to attend the prize presentation ceremony from J:COM and the anime video production meeting.
  • We cannot answer inquiries regarding the selection process.
  • If the Company or a third party suffers damage as a result of the applicant violating these application guidelines, the applicant may be required to compensate for the damage.
  • At the time of posting the story, JCOM Co., Ltd. has the final right to use the submitted story (illustration, musical composition, video, other commercialization, other promotional activities, and re-licensing of these to third parties). You agree to have it in your possession.
  • Please note that some settings and developments may be changed from the original when commercializing.
  • For those who apply on Twitter, we may introduce the account name of the Twitter account you applied to and the submitted work on J:COM official Twitter account (@jcom_info).
  • If the submitted work is used in a commercial, the winner may not use the award-winning work themselves or allow a third party other than our company to use it without the prior consent of JCOM Co., Ltd.

Application Terms

Applicants (hereinafter "Applicants") who wish to apply for the "Contributing to the Environment through Information Transmission - Call for 140-character Anime Commercial Stories" (hereinafter "This Project") organized by JCOM Inc. (hereinafter "JCOM"), must read the following carefully and agree to the terms before applying. By applying, you are deemed to have agreed to these terms.

About selection target

  • It must be an original work created and devised by the entrant, for which the entrant has all the copyrights and legitimate authority to apply, and which does not fall under any of the following non-selectable works.
    Works not selected
    1. Works that have already been released to the public by posting them on websites, publications, etc.
    2. Works that fall under any of the following among works that have been submitted to similar contests (for manga, light novels, scenarios, etc.)
      1. i) Award-winning work
      2. ii) Works in the process of selection (works that have not been confirmed as winning or not selected)
      3. ⅲ) Regardless of whether or not it has won an award, and regardless of whether it is in the process of being selected or not, the content of the work has been made public during the selection process (interim presentation, etc.) (excluding publication of only the title or theme of the work).
      4. iv) Works whose rights belong to others (please check the application guidelines for other contests you have applied for)
  • The language used is limited to Japanese. There is no problem even if you use other languages in part of the work.
  • If the content of the submitted work falls under, or is likely to fall under, the application will be strictly refused.
    1. Content that violates public order and morals.
    2. Content that infringes on the copyrights, copyright-related rights, portrait rights and other rights of third parties.
    3. Content that slanders a third party, or that contains content that may be disadvantageous to a third party.
  • The "Contributing to the Environment through Information Dissemination" competition secretariat (hereinafter referred to as the "Secretariat") will disqualify submitted works from the awards if they fall under any of the following:
    1. Applications submitted by applicants who are unable to make necessary contact with the Secretariat.
    2. In the event that the applicant and JCOM are unable to conclude a confirmation letter stipulated in the notes below, or agree on other conditions, etc. regarding the use of the submitted work.
    3. Entries that contain omissions or errors when submitted.
  • The secretariat will notify the winners via DM on Twitter to which they applied or to the e-mail address at the time of application. Winners will be asked to visit the JCOM head office (Marunouchi Trust Tower N Building, 1-8-1 Marunouchi, Chiyoda-ku, Tokyo) to participate in the prize presentation ceremony and the filming of the award-winning interview video.


Only those who can agree to the following items can apply.

1) Regarding the handling of the copyright of submitted works
  • The copyright of the submitted work belongs to the applicant. However, when a work wins an award, the entrant agrees that all usage rights, including the use of the award-winning work for publication, visualization and commercialization (including games), shall be transferred to JCOM at the time of application to JCOM. Licensed exclusively for an unlimited period of time. As a result, JCOM shall have the right to use and post by the organizer in news reports, advertisements, websites, research activities, and all other media and materials, and JCOM may sublicense to third parties. Please be aware of the above and refrain from using the award-winning works in other ways until the winners are announced.
    Works that do not win awards may be used in other contests.
    In addition, the applicant shall not exercise the author's moral rights regarding the use of the award-winning work by JCOM or a third party designated by JCOM.
  • JCOM may edit, translate, modify, dramatize, adapt, or partially use the content of the submitted work when using the award-winning work for visualization.
  • In order to stipulate the scope of permission granted to JCOM by the winner for the award-winning work, the winner (including the guardian if the winner is under the age of 15) and JCOM conclude a confirmation document, and this confirmation document The award will be confirmed by the conclusion of the In addition, consideration for all usage rights shall be included in the winning prize.
  • JCOM shall not be obligated to use the award-winning works for visualization, etc.
  • The work submitted to this project must be an original work created and devised independently by the applicant, and if there is any objection from a third party regarding the submitted work, the applicant will be responsible for responding. . In addition, if there is an objection to the award-winning work from a third party, the award may be revoked depending on the circumstances.
  • In the unlikely event that another applicant suffers damage due to the actions of an applicant in this project, the parties concerned shall resolve it, and SHAFT Co., Ltd. and this secretariat will not be held responsible.
  • The governing law of these Terms shall be Japanese law, and any disputes relating to these Terms shall be subject to the exclusive jurisdiction of the Tokyo District Court or the Tokyo Summary Court as the court of first instance.
  • The content of this project may be changed or canceled without prior notice at the discretion of the secretariat.
2) Other precautions, etc.
  • The acceptance period may be changed at the discretion of the secretariat.
  • If you submit the same or similar work multiple times, you may be disqualified.
  • Personal information acquired by JCOM at the time of selection will be handled appropriately in accordance with the basic policy regarding the protection of personal information established by the Company. The purpose of use of personal information in this project and the status of consignment are as follows.
    1. Purpose of use of personal information
      In carrying out this project, we will use the personal information obtained for the following purposes.
      1. i) Contacting applicants regarding this project
      2. ii) Other purposes incidental to the above purpose of use
    2. Outsourcing and third party provision of personal information handling
      The handling of personal information may be outsourced to a subcontractor selected by the Company within the scope necessary for the implementation of the above purpose of use. In that case, we will conclude a nondisclosure agreement, etc. with the subcontractor and manage the personal information so that it is handled appropriately.
      In addition, personal information will not be provided to third parties other than the above without the consent of the customer.
    3. Person responsible for management of personal information, address, name of representative
      Responsible person: JCOM Co., Ltd. Personal Information Protection Manager
      Address: Marunouchi Trust Tower N, 1-8-1 Marunouchi, Chiyoda-ku, Tokyo
      Name of Representative: Yoichi Iwaki
  • Applicants under the age of 15 must obtain parental consent before applying.
  • Candidates for winning works will be contacted individually prior to the announcement of the award.
  • The secretariat may contact you during the application period for confirmation.
  • Applicants are responsible for all costs related to the application, including the costs required to prepare the documents to be submitted.

About inquiry

  • Inquiries will be accepted by email.
  • We will only accept inquiries about the application method or changes to the entry content.
  • We cannot answer any inquiries regarding the progress of the examination, the contents of the examination, the criteria, etc.
  • It may take some time for us to reply. Also, depending on the content of the inquiry, we may withhold a response. Please note.

About examination

  • Judges designated by the Secretariat will conduct examinations according to the standards set by the Secretariat.
  • We will not accept any inquiries regarding the screening.
  • If there is no award-winning work, it may be "No award-winning work".

Frequently Asked Questions

How to apply


It is possible to apply. In that case, please create a new account or apply by email.


It is possible to apply.


If you follow the official account after applying, there is no problem.


In principle, please apply only once. You can submit as many times as you like for different works.


If you apply on Twitter, please check the timeline.
If you applied by e-mail, we apologize for the inconvenience, but if you have any concerns, please send it again.



Only winners will be contacted.
Regarding the contact method, we will contact you via DM or email address to the Twitter account you applied for.


If the recipient is far away, we will consider ways to accommodate the recipient, but as a general rule, the recipient will be required to attend the presentation ceremony at J:COM 's headquarters.


Since the amount of prize money, etc. is 500,000 yen or less, there is no need to withhold income tax or special income tax for reconstruction.
We will contact the winners for details.

For other inquiries regarding this project, please email [email protected].

Return to top of page