Promotion Indicators and Systems

J:COM has set promotion indicators for each of the four material issues and 12 sub-material issues and is promoting sustainability management. Promotion indicators will be reviewed as appropriate in light of changes in the external environment and business domains.

Fiscal Year 2025

Materiality	Submateriality	Driving Indicators
All materiality		NPS improvement - 2pt improvement compared to previous year
	Digital Innovation in Life	Creating services that utilize digital technology to make life more comfortable (Telemedicine /senior businesses, etc.) -Number of Telemedicine used: 110% or more compared to last year
	Providing a rich entertainment experience	Creating new experience value that caters to the values of a wide range of people and providing it seamlessly
	Responsibility to Customers	Stable supply of services
	Co-creation with the local community	Creating services to solve problems in local communities - Number of local governments contributing to regional DX increased 5% year-on-year
	Creating a safe and secure city	Providing content and initiatives for disaster prevention, disaster mitigation, and crime prevention that contribute to the safety and security of the local community - More agreements on safety and security than last year, 68,000 security cameras installed (cumulative)
	Supporting next generation challenges	Leveraging J:COM 's unique strengths to support education, culture, and sports for the next generation
	The challenge of realizing a decarbonized society	Achieve carbon neutrality by fiscal 2030 (Scope 1/2)
	Efficient use of resources	Recycling rate of terminal equipment waste (※): 99% or more by fiscal 2027 *Including thermal recycling (incineration) - More than 99%
	Reducing the burden on the natural environment	Raising awareness and disseminating information on environmental issues
	Respect for human rights	Implementing human rights risk assessments in business activities, including those of group companies, and making improvements based on the results
	Promoting DE&I and developing human resources	Increase the ratio of female managers (total for consolidated group companies): 22% by fiscal 2027 - 20.30%
	Promoting health and productivity management	Increase the rate of paid leave and paternity leave taken by men Paternity leave: 80% by fiscal 2027

2024

Materiality	Submateriality	Driving Indicators	Achievements and progress
	Digital Innovation in Life	Expanding digital usage: Number of MY J:COM app downloads (cumulative)	4.08 million
		Providing preventative dietary and exercise services using digital devices: Number of users who registered via the MY J:COM app (cumulative total)	10,632 items
	Providing a rich entertainment experience	Seamless provision of content and services that cater to the values of a wide range of people: Number of devices capable of watching TV and VOD provided (cumulative)	・ 1.898 million devices available for seamless TV and VOD viewing ・Creating and providing new experiential value in the fields of sports and entertainment Broadcasting and distribution of the "Paris 2024 Paralympics", exclusive distribution of the new volleyball league "SV.LEAGUE", broadcasting and distribution of all "Japan Rugby League One" matches, production of the vertical short drama "Palm-sized Love Story"
	Responsibility to Customers	Service reliability: 99.99%	Availability rate Annual average 99.99% or more
	Co-creation with the local community	Creating and promoting businesses to solve local issues: Case studies and promotion in the BtoC and BG areas, digital promotion committee ratio	・ Telemedicine: Helping to reduce the burden on customers by allowing them to receive medical examinations online. Over 600 items ・Developing the corporate business brand "J:COM BUSINESS". Supporting business efficiency with mobile-centric solutions, and providing networks for government offices and schools for local governments., Administrative DX, Disaster prevention/mitigation Support ・Digital Promotion Committee Member Rate 66% (6,410 out of 9,675 employees with customer contact are registered)
	Creating a safe and secure city	Contributing to the safety and security of the local community through the dissemination of disaster prevention, mitigation, and crime prevention content and initiatives: Examples of digital distribution content, number of security cameras installed, number of agreements regarding disaster prevention and safety, and degree of external penetration	・Produced and aired approximately 300 episodes of "This is J:COM Safety and Security Department" (cumulative total from the second half of FY2011), produced and aired a special program to learn with Yoshimoto comedians under the supervision of the Japanese Red Cross Society, and a special program to mark the 30th anniversary of the Great Hanshin-Awaji Earthquake ・ 41,000 security cameras provided to customers - Total number of agreements with local governments and police regarding disaster prevention and safety: 476 ・ J:COM 's safety and security initiatives: 22.8% penetration survey
	Supporting next generation challenges	Supporting education, culture, and sports for the next generation: Number of events held	​160 support events held, including events hosted or sponsored
	The challenge of realizing a decarbonized society	Carbon neutral: Achieve by fiscal 2030 (Scope 1/2)	CO2 emissions to be released in July
	Efficient use of resources	Promoting recycling: Terminal equipment waste recycling rate (※) Including thermal recycling (incineration)	Annual average of 99.99% or higher
	Reducing the burden on the natural environment	Raising awareness and disseminating information on environmental issues	Broadcasting of the program "Thinking about SDGs with University Students" and hosting of the "Thinking about SDGs Action Support Project with University Students" and distribution of videos and quizzes about the ecology of living things through the "Creature Watch" program on J:COM LINK tuners
	Respect for human rights	Human rights training attendance rate: 100%	100%
	Promoting DE&I and developing human resources	Ratio of female managers: 22% in FY2027	19.61%
		DE&I training attendance rate: 100%	99.1%
		DX training attendance rate: 100%	99.8%
	Promoting health and productivity management	Paid leave utilization rate: Maintain 80% or more by fiscal 2027	86.5%
		Male parental leave take-up rate: 80% by 2027	81.1%

As of the end of March 2025

J:COM aims to promote the resolution of social issues through its business activities, and through initiatives such as sustainability finance, will demonstrate to all stakeholders, including customers, business partners and local communities, the business activities aimed at realizing the Group's sustainability management activities, and will put these into practice.

Sustainability Linked Loans

In March 2025, we formulated the Sustainability Linked Loan Framework. One of our materialities is "Contribution to the global environment," and we are promoting waste recycling of customers' terminal devices, which are essential for providing services, and contributing to the creation of a circular society through the effective use of resources in our business activities. In addition, for the materiality of "Realizing well-being," we aim to realize a corporate culture in which all employees can fully demonstrate their capabilities, regardless of gender, by establishing systems and implementing training aimed at respecting diverse individuality and realizing diverse working styles. We believe that these efforts will contribute not only to business growth but also to the realization of a sustainable society, and so we have selected them as KPIs for this framework and set SPTs.

Sustainability Linked Loan Framework

This framework consists of five elements: 1) selection of KPIs, 2) measurement of SPTs, 3) loan characteristics, 4) reporting, and 5) verification, and was formulated based on the LMA, LSTA, APLMA Sustainability Linked Loan Principles 2023 and the Ministry of the Environment's Sustainability Linked Loan Guidelines 2024.
In addition, this framework has obtained a third-party opinion from Japan Credit Rating Agency, Ltd. (JCR), an independent external organization, regarding its conformity with the above principles and guidelines.

1. Select KPIs
The following indicators will be selected as KPIs for sustainability-linked loans issued/implemented based on this framework.

KPI	Applicable materiality
KPI①: Terminal equipment waste recycling rate	Contributing to the global environment
KPI②: Rate of men taking childcare leave	Achieving Well-Being

2. Measurement of SPTs
For Sustainability Linked Loans implemented based on this Framework, the following SPTs will be set as targets, and annual SPTs will be set separately to achieve these targets.

SPTs①	Achieve a terminal device waste recycling rate of 99% or more by fiscal 2027
SPTs②	"Rate of males taking childcare leave" to be 80% or more by fiscal 2027

3. Loan Characteristics
The interest rate will change depending on the achievement of the targets listed above. Specifically, the interest rate will be reduced if both SPTs① and SPTs② are achieved, as specified in the loan agreement.

4. Reporting
The progress of SPTs against KPIs, etc. will be disclosed to the loan lender (in the case of a syndicated loan, to the lender through the agent) once a year after the loan is executed and until redemption or repayment is completed.

5. Verification
We receive a verification report and assessment of our progress from an independent third party annually. We report the results of the verification report and assessment to the loan lender.

6. Expiration date and review
There is no expiration date for this framework, but it may be updated from time to time.
If this framework is updated, we plan to obtain a new third-party opinion.

Starting in fiscal 2025, we have established a Sustainability Committee to strengthen our promotion of sustainability.
The committee is chaired by the head of the Corporate Planning Division, and consists of the Chairman Chairman of the Board, Representative Director, the President, and division heads, and is working to make sustainability a pillar of the company's management strategy. Sustainability management strategies and plans, materiality assessments due to changes in the external environment and business areas, and promotion indicators are regularly shared and discussed at the Sustainability Committee. In addition, depending on the importance, issues are submitted for discussion and reported at the Management Meeting, and reported to the Board of Director once a year, and are promoted under the commitment of the top management.

Main topics

• July 2025
  Agenda: FY2025 sustainability promotion indicators, CO2 emissions performance, human rights due diligence, disclosure policy, measures to promote sustainability management within the company